maximising-margins

Maximising Margins


Business Skills

It is all too easy to discount to ensure you ‘Get the Business’, but would you get it anyway? Are you aware of the implications of discounting the sale?



Margin erosion is a key problem affecting the bottom line and should be a key focus for the business. Helix Training alongside their partner the Building Merchants Federation (BMF) are offering a course on Maximising Margins that would benefit any staff who represent any contact point with customers.

Course outcomes

Maximise margin by:

• Understanding the key elements that effect profit
• Understanding the costs and benefits of discounting
• Understanding what your prices represent
• Using good communication skills to identify customer needs
• Using effective sales skills and being a seller, not just an order taker
• Making an action plan to demonstrate what needs to be done differently.


The course content covers: 

• Understanding margin, mark-up, gross profit and net profit
• Knowing when and where to discount
• Understanding price and quality
• Using the services that the company provides to help make the sale
• Building rapport
• Questioning, listening and other verbal communication skills
• Body language and other non-verbal communication skills
• Securing add-on sales
• Dealing with objections
• Demonstrating a good company and product knowledge.

The cost of this course is £250  + VAT. Overnight accommodation can be advised upon if required. 


Register your interest

If specific dates, venues, cost and locations are to be confirmed, please register your interest in attending a course by clicking on the link below: 

Register your interest today

The Helix Training team will be in touch over the coming weeks to provide more information to those who have registered their interest.